The Plan to Save Real Estate. A Flawed Plan from the Beginning.
I saw the following quote from Greg Hague (the architect of the Plan to Save Real Estate” campaign) on Inman:
Sellers count on us to sell their homes… yet we (as an industry) don’t control any major website where buyers search for homes. This is bad for us AND our clients. We need a website designed to sell our listings, not use our listings to sell leads. We need a website that doesn’t display inaccurate valuations next to our sellers’ asking prices. We need a website where agents who haven’t seen a home can’t advertise next that home (like it’s their own listing). And we need a website where we call the shots, not tech execs who have never sold a home.
There’s one thing I’m absolutely certain of: Greg has never built a successful consumer website/app/audience.
You know what buyers care about?
Finding a house.
You know what they don’t care about?
Which agent listed that home.
Props for the effort, but this initiative to build a consumer portal is a complete waste of time and technical expense. I feel bad for everyone who ends up funding the campaign because I’m certain significant money will be spent building a website….that no consumer will ever find.
But, what do I know…