The Flow of Power – Online vs Offline
In the offline world, power flows from controlling supply.
In the online world, power flows from controlling demand.
It doesn’t sound like much, but it’s a massive difference worth understanding.
Until the real estate industry understands how power flows in the online world and counters with differentiated buyer solutions not currently available/possible, you’ll be dependent on Zillow’s of the world. It’s easy to figure out the future winners of this industry; follow those that satisfy untapped buyer demand.
For those who want to increase your leverage, ask yourself, “what can I do/build to generate demand?“
A few ideas: