Proptech Job Opportunity: Product Marketing Manager

Proptech Job Opportunity: Product Marketing Manager

We have a job opportunity to share from a member of the GEM, Verisk: Product Marketing Manager for Xactware.

The opportunity:

Xactware is looking to add a Product Marketing Manager to the team.  As a Product Marketing Manager, you will:

  • Manage products and projects while coordinating closely with and mentoring marketing coordinators.
  • Develop product positioning and messaging that differentiate Xactware products in the market.
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the sales process
  • Product launch – plan the launch and go-to-market strategies for product releases. Manage the cross-functional implementation of the plan to ensure all internal stakeholders are prepared for product releases.
  • Market intelligence – be the expert on buyers, how they buy and their buying criteria; be the expert on the competition and how beat them
  • Market research and messaging – conduct research to specify market needs and requirements for current and future product opportunities.
  • Demand generation – develop strategies and manage the marketing programs that drive demand for your products
  • Support the entire product life cycle from strategic planning to tactical activities

Qualifications

  • Marketing, business, or related degree. Equivalent experience also considered.
  • The ideal candidate will have 5+ years of strategic PropTech marketing experience in the real estate, property management, construction, default servicing, or remodeling markets.
  • Provides mentorship and guidance to product marketing team members.
  • Preference given to candidates with a working knowledge of project management, email automation, digital marketing, technical and business writing, lead generation, or advertising.
  • Ability to handle a high number of simultaneous projects and keep them on schedule, reporting on KPIs for projects under stewardship.
  • Must be able to manage the planning, development, budget, and execution of marketing efforts for various products and/or brands, including product messaging and collateral.
  • Must be detail oriented with strong analytical and business problem solving skills, including financial analysis, ROI analysis, SWOT analysis, and customer segmentation.
  • Must have the ability to translate product technologies into customer benefits.
  • Must be comfortable presenting to internal stakeholders. Must have excellent people skills and be comfortable interacting with staff, cross-functional teams, and third parties.
  • Must be able to manage priorities on multiple projects with tight deadlines while still achieving exceptional results.
  • This position may require occasional travel.

Interested?

Learn more and Apply

https://geekestateblog.com/wp-content/uploads/2022/01/verisk.jpg

Source link

img

Related posts

One Stop Real Estate Investment Software

PropStream consolidates real estate data and tools for investors, agents, brokers, property...

Continue reading
by

Proptech’s Leader Has Been Crashing on Our Couch This Whole Time

Discussions about proptech leaders usually start and end with either CoStar or Zillow. Both...

Continue reading
by

BIM and Digital Twins: Getting Beyond the Hype

It’s a common misconception that Building Information Modeling (BIM) is synonymous with the...

Continue reading
by
Skip to content