Meet The Real Estate Tech Entrepreneur: Melinda Witmer from Foiye
In this week’s founder interview, we’re bringing you Melinda Witmer from Foiye.
Without further ado…
Who are you and what do you do?
My name is Melinda Witmer and I’m the founder & CEO of Foiye, a new social entertainment platform for the home, design, and real estate enthusiast.
Before founding Foiye, I spent 25 years in senior leadership roles at Time Warner Cable (now Spectrum) and HBO. Most recently, I served as TWC’s EVP, Chief Video Officer, where I ran the company’s multibillion-dollar video and content strategy, on demand and online video distribution operations. I also had the opportunity to launch multiple regional sports networks including networks with coverage of the Los Angeles Lakers and Dodgers.
Through my career in media and entertainment, I always had a passion for home design, and I even had a side hustle flipping houses. Now, I’m excited to launch a new venture where I can combine my experience in media with my passion for real estate.
For more than a year, my team and I have been building Foiye, a new digital platform that brings real estate together with home and design entertainment to create an online community for home and interior design enthusiasts, real estate professionals and more.
What problem does your product/service solve?
Real estate agents are unrecognized and undervalued as content creators, storytellers, and talented marketers – millions of people each year view their content – but the platforms that distribute them are focused on transactions and data.
Foiye is a new platform built to provide agents the opportunity to stretch their marketing muscles and showcase their properties with creativity and to connect with consumers who use real estate as a form of entertainment and inspiration.
What are you most excited about right now?
I’m excited by disruption in the marketplace – while it brings stress and uncertainty, in many ways these will be the days of creative change and transformation. There will be many companies and new businesses that emerge from the difficult economic times we are experiencing. Amazing opportunities always emerge on the other side of economic downturns.
What’s next for you?
Raising capital and continuing to build a new experience for people who love real estate – an experience for the dreamers.
What’s a cause you’re passionate about and why?
I have two passions – homes & animals. I am passionate about supporting large animal rescue – horses, farm animals – and supporting working creatures past their prime.
I am also passionate about low-cost creation of sustainable housing and the creative entrepreneurs and technology that are expanding the possibilities.
Thanks to Melinda for sharing her story. If you’d like to connect, find her on LinkedIn here.
We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop us a line ([email protected]).