[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Bluefire Group.]

The Blue Fire Group operates a number of web-based marketing tools for the real estate, mortgage, and title industries, including:

1. Buying Buddy – An IDX plugin capable of integrating into agent or team websites built on WordPress, Squarespace, Webflow, and more. Features include advanced IDX search, as well as lead management & tracking.
2. Bluefire Sites – Semi-custom and custom WordPress IDX websites and lead management.
3. Single Property Sites – Templated property websites for individual listings. SPS has additional marketing features like SMS text and call capture, QR codes, and auto-generated PDF flyers.

Paul Eastwood has led the Blue Fire Group since it’s conception in 2002.

What we like: IDX solutions not owned by any one brokerage/franchise are a dying breed, but the Blue Fire Group has withstood the test of time.

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