A New Kind of Asset
[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Buyside.]
Buyside is a Philadelphia based data analytics and marketing company that brings transparency to the demand side of real estate transactions through the centralization of anonymous buyers in a searchable database. Coming soon are Buyside seller reports.
What we like: By applying proprietary machine learning and artificial intelligence to buyer data, Buyside helps brokerages both show sellers demand for their property and match buyers to listings internally (often, before they hit the market). Bottom line: they turn consumer data that was previously significantly under-utilized into insights that can be turned into cash.