[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: FloorPlanOnline.]

Floorplans are the third most important part of the listing for buyers, right behind photos and property details, according to NAR. FloorPlanOnline generates 2D and 3D floor plans to help prospective buyers see the complete property. Available as a do-it-yourself fashion nationwide and with a full service offering in the Las Vegas, Cleveland, Seattle, Southern California and Texas markets, its HGTV-like floor planner allows buyers to drag and drop furniture, change flooring or wall colors, or add/remove walls virtually.

When a home is sold, both the buyer and seller can claim the home from the tour and get a copy of the photos and floor plans put into their own private HomeDiary account to use as a management tool. Agents who invite clients to HomeDiary become their sponsor.

What we like: Having created its first Interactive FloorPlan Tour back in 2004, there is no one with more experience in the highly competitive floorplan arena. Plus, its integration with HomeDiary is a strategic advantage for agents/brokers that care about client loyalty (which includes all great agents).

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